{"id":11304,"date":"2023-10-12T11:05:16","date_gmt":"2023-10-12T10:05:16","guid":{"rendered":"https:\/\/www.wendywutours.co.uk\/blog\/?p=11304"},"modified":"2023-10-12T11:05:18","modified_gmt":"2023-10-12T10:05:18","slug":"travel-leaders-wendy-wu-managing-director-wendy-wu-tours","status":"publish","type":"post","link":"https:\/\/www.wendywutours.co.uk\/blog\/wendy-wu\/travel-leaders-wendy-wu-managing-director-wendy-wu-tours\/","title":{"rendered":"Travel Leaders: Wendy Wu, Managing Director, Wendy Wu Tours"},"content":{"rendered":"\n<p><em>This article was published in Australian travel trade magazine <a href=\"https:\/\/karryon.com.au\/\">KARRYON<\/a> and was researched and written by Gaya Avery &#8211; view the original article <a href=\"https:\/\/karryon.com.au\/community\/travel-leaders-wendy-wu-managing-director-wendy-wu-tours\/\">here<\/a>.<br \/><br \/><\/em><strong>This is the story of a woman who unintentionally started an empire. It\u2019s the story of a woman who looks at the difficult (or even the impossible) and sees opportunity. And it\u2019s the story of a woman who, despite decades of travel, is not only still humbled and inspired by it but also still wants to share the joy of a place with the world. This is the story of Wendy Wu.\u00a0<br \/><\/strong><em><br \/><\/em><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-11305\" src=\"https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-1.jpeg\" alt=\"Wendy Wu\" width=\"1000\" height=\"525\" srcset=\"https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-1.jpeg 1000w, https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-1-300x158.jpeg 300w, https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-1-768x403.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Talking to the\u00a0<a title=\"Opens in a new window\" href=\"https:\/\/www.wendywutours.com.au\/\" target=\"_blank\" rel=\"noopener\"><em>Wendy Wu Tours<\/em><\/a>\u00a0founder should come with a warning. Yes, you will come away inspired. But then, after a bit, you may be left feeling like you\u2019ve frittered away great chunks of your life.\u00a0<\/p>\n<p>\u201cMy father always said: \u2018Life is like rowing a boat against the current\u2019,\u201d Wendy Wu tells\u00a0<em>Karryon.<\/em><\/p>\n<p><em>\u201c\u2018<\/em>If you don\u2019t go forward, you are already going backwards\u2019. This had a profound impact on my life.\u201d<\/p>\n<p>Her colleagues have told Wendy it\u2019s like she has an internal whip that propels her forward, oftentimes having to remind her to stop and smell the roses. But I very much get the impression that while we\u2019re smelling the roses, Wendy\u2019s not only cultivated a new rose variety, but she\u2019s marketed it, sold it and it\u2019s now the bestselling rose on the market. Because Wendy finds not just satisfaction but real joy in rising to meet a challenge.\u00a0<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-11306\" src=\"https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-2.jpeg\" alt=\"Wendy Wu\" width=\"1000\" height=\"628\" srcset=\"https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-2.jpeg 1000w, https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-2-300x188.jpeg 300w, https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-2-768x482.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Back when Wendy was both working full time and studying full time (because: Wendy), she remembers working through the night on an assignment for uni before having to fly overseas for work. She describes the\u00a0<em>energy\u00a0<\/em>she felt upon seeing the morning light break and also something else: an excitement and something resembling pride or gratification. This, after an all-nighter! But it\u2019s this outlook that distinguishes Wendy from others.\u00a0<\/p>\n<blockquote>\n<h4 id=\"h-from-petroleum-chemistry-to-travel-via-a-love-of-literature\" class=\"wp-block-heading\">From petroleum chemistry to travel (via a love of literature)<\/h4>\n<\/blockquote>\n<p>The route to Wendy Wu Tours had a few unexpected detours. Or perhaps Wendy Wu Tours\u00a0<em>was\u00a0<\/em>the detour? Because here\u2019s the thing: Wendy Wu of Wendy Wu Tours is a petroleum chemistry graduate.\u00a0<\/p>\n<p>\u201cI loved Shakespeare and\u00a0<em>The Three Musketeers<\/em>\u00a0and I wanted to study literature. But my mum and dad were typical Chinese parents and said, \u2018Oh, literature is useless\u2019.<\/p>\n<p>\u201cThey wanted me to do something practical. Petroleum chemistry is practical.\u201d So that\u2019s what she studied.\u00a0<\/p>\n<p>\u201cI had literature in my heart, but petroleum chemistry was going to be my career,\u201d she tells\u00a0<em>Karryon.<\/em><\/p>\n<p>But she finally got her chance to study literature when she moved to Australia.<\/p>\n<p>\u201cI loved the challenge of it,\u201d she says. \u00a0<\/p>\n<p>\u201cMy English wasn\u2019t great. I was studying literature and linguistics at Macquarie Uni and my lecturer suggested I drop literature and just do linguistics.\u00a0<\/p>\n<p>\u201cAnd I remember I said no, I\u2019m going to take this challenge and I will do it well.\u201d She, of course, did. While working a full time job no less.<\/p>\n<blockquote>\n<h4 id=\"h-but-travel-was-always-there\" class=\"wp-block-heading\">But travel was always there\u00a0<\/h4>\n<\/blockquote>\n<p>Wendy was born in Tibet, but moved to Sichuan as a baby. She remembers her return home.<\/p>\n<p>\u201cMy first clear memory was my dad and mum taking me to Tibet. I remember arriving in our Tibetan home and walking across the front gate of the building, and so many people coming out to welcome us.\u00a0<\/p>\n<p>\u201cAnd I remember the tin roof shining under the light of Tibet. And that memory has always been etched in my head, and forever pushes me. Always thinking: Tibet and travel. Because it took 12 days by coach to arrive there.\u201d<\/p>\n<p>So began Wendy\u2019s travels.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-11307\" src=\"https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-3.jpeg\" alt=\"Wendy Wu\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-3.jpeg 1000w, https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-3-300x200.jpeg 300w, https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-3-768x513.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-11308\" src=\"https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-4.jpeg\" alt=\"Wendy Wu\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-4.jpeg 1000w, https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-4-300x200.jpeg 300w, https:\/\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2023\/10\/KARRYON-4-768x513.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u201cCompared to most Chinese people back then our family did do a lot of travel,\u201d she says.<\/p>\n<p>Her parents were doctors and were always travelling. Wendy went with them and so as a child she was probably more travelled than most adults in China.\u00a0<\/p>\n<p>Looking back, Wendy now sees how travel even dictated her university choice. The young Wendy, then living in Shanghai, says she chose her university (in Harbin, Manchuria) based on its attractions and distance from home.\u00a0<\/p>\n<p>\u201cHere, hidden was my desire to travel,\u201d she says.\u00a0<\/p>\n<blockquote>\n<h4 id=\"h-a-strange-fate\" class=\"wp-block-heading\">A strange fate<\/h4>\n<\/blockquote>\n<p>\u201cI started to feel that I wanted to do something extraordinary,\u201d Wendy tells\u00a0<em>Karryon<\/em>. But ending up in travel was not what she expected.<\/p>\n<p>\u201cI love literature. And so it is bizarre for me, so very, very strange that I ended up in travel and I love it so much, right?\u201d<\/p>\n<p>Wendy talks in wonderment of fate and the gods sending a gift.<\/p>\n<p>\u201cBecause this never was predicted and never was planned.\u201d\u00a0<\/p>\n<p>It all started while she was studying at university. She and her partner at the time were planning a month-long trip to China. But two weeks before they were due to go, her partner was offered an opportunity too good to pass up and Wendy was left with a holiday and no one to share it with.\u00a0<\/p>\n<p>\u201cSo then I decided to put an ad in the paper saying this is my itinerary and this is what you\u2019re going to see and you will have me as a free guide. And that\u2019s how it started.\u201d<\/p>\n<p>The response she got was huge. And Wendy saw a gap in the market. But she didn\u2019t know the ins and outs of booking travel. So she went to American Express Travel in Carlingford, NSW and told the owner, Barry Alsop, that she wanted to escort a group to China.\u00a0<\/p>\n<p>That first group had about 16 people on it. And they kept returning for more. And telling their friends.\u00a0<\/p>\n<p>\u201cUltimately, from those 16 people, I possibly got 160 trips,\u201d Wendy says. \u00a0<\/p>\n<p>\u201cThey kept on travelling and kept on travelling until they could no longer travel.\u201d<\/p>\n<blockquote>\n<h4 id=\"h-the-making-of-wendy-wu-tours\" class=\"wp-block-heading\">The making of Wendy Wu Tours<\/h4>\n<\/blockquote>\n<p>\u201cIt never was my desire to have my own business,\u201d Wendy says.\u00a0<\/p>\n<p>\u201cI loved working for someone. And I loved having a boss.\u201d<\/p>\n<p>But her tours were doing well and so with Alsop\u2019s blessings, Wendy left and started Wendy Wu Tours in 1998. She took two staff with her, Chris Adis and Amanda Bruno. Both are still with her 25 years on.\u00a0<br \/><br \/><\/p>\n<p>Wendy knows she can be tough and demanding. And she asked Chris and Amanda if they\u2019d prefer someone more patient.\u00a0<\/p>\n<p>\u201cThey said, \u2018Yes, you are tough, and you are sometimes terrible, but we learn so much more. And you are very clear with what you want to do. And that\u2019s what we want to do.\u2019\u201d<\/p>\n<p>Wendy speaks with great respect of her colleagues, her team and previous bosses. And I try to pin down who drives her, who inspires her. Who she looks to as a mentor. But Wendy is clear: it\u2019s the customer.<\/p>\n<p>\u201cThe customer tells me what they want or need and I deliver. It\u2019s that simple.\u201d<\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was published in Australian travel trade magazine KARRYON and was researched and written by Gaya Avery &#8211; view the original article here. This is the story of a woman who unintentionally started an empire. It\u2019s the story of a woman who looks at the difficult (or even the impossible) and sees opportunity. And [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":11305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[292],"tags":[302,301],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travel Leaders: Wendy Wu, Managing Director, Wendy Wu Tours<\/title>\n<meta name=\"description\" content=\"Follow the inspiring journey of our founder, Wendy Wu. 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Since the company was founded in Sydney, Australia in 1998, it\u2019s been quite a journey for Wendy Wu. Challenges, successes, innovations and celebrations have made the company what it is today; an award-winning global\u2026","rel":"","context":"In &quot;Interview&quot;","img":{"alt_text":"Bright coloured fireworks","src":"https:\/\/i0.wp.com\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2017\/12\/fireworksheader.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7212,"url":"https:\/\/www.wendywutours.co.uk\/blog\/news\/wendy-wu-tours-nominated-for-2-prestigious-travel-awards\/","url_meta":{"origin":11304,"position":1},"title":"Wendy Wu Tours, winners at the Globe Travel Awards!","date":"17th January 2020","format":false,"excerpt":"Results are in, Wendy Wu Tours have won \u2018Best Long-Haul Specialist Operator\u2019 at the Globe Travel Awards for the 10th year running!","rel":"","context":"In &quot;News&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2020\/01\/Capture.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":285,"url":"https:\/\/www.wendywutours.co.uk\/blog\/news\/wendy-wu-tours-wins-british-travel-awards-2014\/","url_meta":{"origin":11304,"position":2},"title":"Wendy Wu Tours Wins at British Travel Awards 2014","date":"27th November 2014","format":false,"excerpt":"We are absolutely delighted to have won two awards at last night's British Travel Awards! Wendy Wu Tours won Best Holiday Company to East and Central Asia and Feefo Excellence in Customer Service Award! We also came second in\u00a0Best Holiday Company to\u00a0Southeast Asia. Thank you to everyone who voted for\u2026","rel":"","context":"In &quot;Awards&quot;","img":{"alt_text":"lanterns","src":"https:\/\/i0.wp.com\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2014\/11\/lanterns.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3496,"url":"https:\/\/www.wendywutours.co.uk\/blog\/travel-advice\/global-conference-2016-guilin\/","url_meta":{"origin":11304,"position":3},"title":"WENDY WU TOURS\u2019 GLOBAL CONFERENCE at Club Med Resort, Guilin 2016","date":"16th December 2016","format":false,"excerpt":"It was amongst the magical landscapes and balmy climate of the Club Med Resort, Guilin, China, that Wendy Wu Tours held its global conference just two weeks ago. 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Since then she has visited China five times and also visited\u2026","rel":"","context":"In &quot;Customer Stories&quot;","img":{"alt_text":"Potala Palace","src":"https:\/\/i0.wp.com\/www.wendywutours.co.uk\/blog\/wp-content\/uploads\/2014\/11\/Potala-Palace.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1,"url":"https:\/\/www.wendywutours.co.uk\/blog\/news\/welcome-wendy-wu-tours-blog\/","url_meta":{"origin":11304,"position":5},"title":"Welcome To The Wendy Wu Tours UK Blog","date":"23rd September 2014","format":false,"excerpt":"We are the UK\u2019s leading Asia specialists offering inspiring, fully inclusive guided tours to China, Vietnam, Cambodia, Laos, Thailand, India and more. 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