Why Book with Us?

Wendy Wu Tours is the UK's leading China holiday specialist tour operator and a leading specialist tour operator to Vietnam, Cambodia, Laos and Thailand, as well as Japan, India and Sri Lanka. The growth and success of the business have been propelled by the founder, Wendy Wu herself.

Wendy was born in Tibet and grew up in China. After completing her studies, she decided to go to Australia where she began working for American Express, sending her very first group tour to China in 1994. Realising that her expertise and business acumen combined with a relatively untapped market were the perfect match for success in this field, Wendy set up her own company in Australia in 1998.

Following great success, we have opened offices in the UK in 2004 and in the US in 2010. Together, we are going from strength to strength, delivering unique travel experiences to an expanding range of destinations.

The Wendy Wu Difference

No one knows Asia like we do

All our staff have travelled throughout China, Southeast Asia, Japan and beyond. They can provide you with detailed information about our itineraries and touring styles, and will help personalise your holiday. We are known as the UK’s specialist operator to Asia, and have been building our global reputation since 1998, one satisfied customer at a time.

Authentic Experiences

Our extensive experience and local expertise means we can take you to places rarely visited and those you have always dreamed of exploring. We have been blazing trails into our ever-developing destinations for 18 years, and pride ourselves in delivering authentically Asian experiences. On our tours you will have the opportunity to experience and try your hand at ancient crafts and traditions, meet local children, witness social dance classes and games in leafy city parks, and meet families in their traditional homes: there will be endless opportunities to meet local people and see a lifestyle so different to your own. We continue to redefine travel to China and Southeast Asia and are proud to offer the widest variety of tours to these amazing countries.

Industry-Leading National Escorts

All of our group tours are accompanied from beginning to end by a dedicated, knowledgeable National Escort and local guides with particular expertise in each location. Our experienced teams in Asia ensure that Wendy Wu Tours has a reliable presence on which you can always depend. We regularly receive letters that sing the praises of our team over in Asia: their knowledge, warmth, supportive nature, passion and gentle humour is something we are genuinely very proud of.

We Love Solo Travellers

Our group tours are a great opportunity to share your experiences with like-minded people. We welcome plenty of solo travellers on our tours, and receive great feedback from them about the friendly and sociable atmosphere of our groups. Even better, if you are a single traveller and are willing to share a room, you won’t have to pay a single supplement.

Hand-Picked Hotels

Over 18 years of taking people to Asia means we know exactly where to stay. We have superb relationships with our hotel partners in China, meaning our groups are always prioritised and well looked after. We inspect our hotels regularly to ensure that they reach our high standards of cleanliness, safety and comfort. We pick the right hotel for the specific destination, meaning your accommodation can range from a smart business hotel in one city to a family run guesthouse in a smaller town. Wherever you are staying you will have a peaceful and comfortable night’s sleep in preparation for the next day’s adventures.

Unrivalled Airline Choice

We have access to airfares from all the leading airlines, giving you the ultimate choice of flights which are convenient for where you live, offering stopovers where you want and the upgrades you require.

Travel in Comfort

The transport selected as part of your tour is intended to combine convenience and comfort with an enjoyably authentic travel experience. You will benefit from our seat-and-a-half policy on our coaches, allowing you to watch incredible scenery in comfort. Our Group Tours are predominantly conducted using air conditioned coaches, internal flights, trains and various types of boat.

Tipping Made Easy

We handle the tipping so you don’t have to. We have a simple tipping system whereby all Group Tour passengers contribute to a kitty, paid to the National Escort, who then distributes it throughout the trip. Tipping is not included on any of our Private Tours or Stopovers, but we will suggest appropriate amounts.

Regional Flavour

Meals included in our tours are planned to give you a genuine taste of the regions we visit. We make sure that the food on our tours is safe, fresh, features minimal spice and includes plenty of vegetables. Breakfast is a combination of local and western food, usually served buffet style at the hotel you are staying in. Lunches and dinners consist of traditional cuisine and are served at reputable local restaurants. Highlights may include a dumpling dinner in Xian, Peking duck in Beijing, east meets west fusions in Hong Kong, mild green coconut curry in Thailand, fresh and zingy Vietnamese salads, and Laap – spicy marinated meat or fish in Laos.

Our Great Value

The only things you may have to pay for are personal expenditure e.g. drinks, optional excursions or shows, insurance of any kind, tipping and early check-in or late check-out (this cannot be guaranteed). Meals on our Discovery Tours and Exclusive Collection are indicated on their tour pages.


UK's leading Asia Specialist

Over 18 years of experience

Friendly, knowledgeable regional specialists

Experienced English speaking tour guides

Peace of Mind

Everything's included in the price

Award winning service

Carefully planned itineraries

Fully ABTA and ATOL protected

Don't just take our word for it

99% Customer Product Satisfaction

98% Customer Service Satisfaction

Gold Award Feefo Accreditation

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