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About Us

Wendy Wu Tours is the UK’s leading China holiday specialist tour operator and a leading specialist tour operator to Vietnam, Cambodia, Laos and Thailand, as well as India and Sri Lanka.

The growth and success of the business have been propelled by the founder, Wendy Wu herself. Wendy was born in Tibet and grew up in China. After completing her studies, she decided to go to Australia where she began working for American Express, sending her very first group tour to China in 1994. Realising that her expertise and business acumen combined with a relatively untapped market were the perfect match for success in this field, Wendy set up her own company in Australia in 1998.

Following great success, we have opened offices in the UK in 2004 and in the US in 2010. Together, we are growing from strength to strength, delivering unique travel experiences to an expanding range of destinations.

Why Wendy Wu Tours?

• Authentic Travel Experiences
With Wendy Wu Tours, you will not only visit your holiday destinations‘ famous attractions but really discover the country‘s culture, natural beauty and hidden treasures.

• Inspiring Range and Choice
We constantly re-create our innovative programmes, endeavouring to appeal to even the most varied of tastes, to inspire you and to ensure your holiday with us is truly a holiday of a lifetime.

• Peace of Mind
We strive to provide stress-free customer experiences. We are offering truly fully inclusive prices, a complimentary visa service and more. Our tour leaders and guides are passionate about travel and pride themselves on their professionalism, knowledge and caring nature, which allows our customers to just relax and enjoy their trip.

• A Personable Service
Despite our continous growth, Wendy Wu Tours remains a personal business. We are listening to our customers, are dedicated to understanding their needs and value long-lasting relationships with you.

• Safe & Secure
Being fully bonded with ABTA, ATOL and IATA your holiday with Wendy Wu Tours is 100% financially secure.

An Award-Winning Company

Over the last couple of years, Wendy Wu Tours has won a number of prestigious travel industry awards, all recognising the hard work both our teams in the UK and in destination have put in to deliver the best product and service to our customers.

Our Partners
We have recently partnered with Mail Travel.

Our Code of Conduct

At Wendy Wu Tours we fully appreciate the importance of sustainability, are aware of the implications our operation has on the natural, economic and social environment and are committed to mitigate negative impacts wherever possible without compromising on the customer experience.

We are proud to be holding a 4 star award from the Association of Independent Tour Operators (AITO). This award recognises our efforts in sustainable office practices, communication and education in matters related to sustainable tourism, the reduction and offset of carbon emissions cause by our operation as well as destination specific activity.

Useful link: AITO Corporate Responsible Tourism

In our UK office, we have guidelines in place to keep the usage of paper at a minimum, recycle most of the paper we use, are sourcing environmentally friendly office and marketing supplies wherever possible and facilitate alternative and sustainable modes of transport to work.

Wendy Wu Tours has also teamed up with JP Morgan’s ClimateCare to enable our customers to offset some of the greenhouse gas emissions caused by their holiday and to play a part in tackling climate change. We ourselves are off-setting 10 tonnes of CO2 emissions every year to make up for some of the carbon footprint caused by our office.

ClimateCare uses the money generated by this scheme to fund a portfolio of projects around the world that reduces emissions.

Useful links: 

JP Morgan ClimateCare
JP Morgan ClimateCare Projects

For more information on responsible tourism, visit

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