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Privacy Policy

Privacy Policy


Privacy statement and Cookie Policy

Wendy Wu Tours respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) or when you otherwise provide personal data to us via other means (such as over the telephone) and tell you about your privacy rights and how the law protects you.

This privacy notice is provided in a layered format so that you can easily click through to the specific areas set out below. Alternatively you can download a pdf version of the policy here.


Please also use refer to the Glossary that we have set out at the end of the Policy, if there is any terminology used in this privacy notice that you are unfamiliar with or that you don't fully understand.


  • Personal Data

    Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

    "any information relating to an identified or identifiable natural person ('datasubject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person".
  • How we use your information

    Wendy Wu Tours sometimes collects personal information necessary to respond to your requests for our customised products and services and to allow you to use the resources available on our website. Personal information includes, but is not limited to, name, physical address, email address, phone number and any other information that itself identifies or, when tied to the above information, may identify you as a specific individual.

  • Why does Wendy Wu Tours Ltd need to collect and store personal data?

    In order for us to provide you with the ability to book a tour we need to collect personal data for correspondence purposes and/or detailed service provision. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy. In terms of being contacted for marketing purposes Wendy Wu Tours Ltd would contact you for additional consent.

  • Will Wendy Wu Tours Ltd share my personal data with anyone else?

    We may pass your personal data on to third-party service providers contracted to Wendy Wu Tours Ltd in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide you on our behalf. When they no longer need your data to fulfil this service, they will dispose of the details in line with Wendy Wu Tours Ltd’s procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.

  • How will Wendy Wu Tours Ltd use the personal data it collects about me?

    Wendy Wu Tours Ltd will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Wendy Wu Tours Ltd is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.

  • Under what circumstances will Wendy Wu Tours Ltd contact me?

    Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

  • Can I find out the personal data that the organisation holds about me?

    Wendy Wu Tours Ltd at your request, can confirm what information we hold about you and how it is processed. If Wendy Wu Tours Ltd does hold personal data about you, you can request the following information:

    • Identity and the contact details of the person or organisation that has determined how and why to process your data. In some cases, this will be a representative in the EU.
    • Contact details of the data protection officer, where applicable.
    • The purpose of the processing as well as the legal basis for processing.
    • If the processing is based on the legitimate interests of Wendy Wu Tours Ltd or a third party, information about those interests.
    • The categories of personal data collected, stored and processed.
    • Recipient(s) or categories of recipients that the data is/will be disclosed to.
    • If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.
    • How long the data will be stored.
    • Details of your rights to correct, erase, restrict or object to such processing.
    • Information about your right to withdraw consent at any time.
    • How to lodge a complaint with the supervisory authority.
    • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
    • The source of personal data if it wasn’t collected directly from you.
    • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

    What forms of ID will I need to provide in order to access this?

    Wendy Wu Tours Ltd accepts the following forms of ID when information on your personal data is requested:

    Passport, driving licence, birth certificate, utility bill (from last 3 months)

  • Contact details of the Finance and IT Director / Managing Director:

    WWT GDPR Owner contact

    WWT GDPR Owner contact 2

    Contact Name: Managing Director Finance and IT Director
    Address Line 1: Ground Floor, Cottens Centre Ground Floor, Cottens Centre
    Address Line 2: Cottons Lane Cottons Lane
    Address Line 3: 47-49 Tooley Street 47-49 Tooley Street
    Address Line 4: London London
    Address Line 5: SE1 2QG SE1 2QG
    Telephone: 0800 144 5282 0800 144 5282
  • Use of Cookies

    This site uses cookies as the majority of sites today do. A cookie is a small text file that is downloaded onto your computer the first time you visit a site - when you visit the site again, the site 'knows' you've visited before and remembers your preferences or tailors the site to suit you. Different websites can each send their own cookies to your browser if your preferences allow it. You can accept or decline cookies at any time by accessing the preference panels from your browser’s main menu (usually found under ‘Tools’ or ‘Options’). More information about cookies and how they work can be found on Your browser only allows a site to access the cookies it sends to you, not the cookies sent by other sites. You can configure your browser to accept or reject cookies. All browsers are different, so go to the help section of your browser to find out how to do this. A 'beacon' is used in connection with cookies to gain an understanding of how a websites' users navigate through and process the content contained in the site. If you disable your cookies the site may not function as intended.

    To better understand your use of our website, we use various cookies, none of which will cause you or your computer any harm and none of which contains your secure information, such as credit card and payment details. However, we use the cookies and beacons to help your browsing experience and collect information such as how long you spend on our website and the pages you visit, as well as help us understand how you got to our website. We use cookies to measure the effectiveness of our advertising and to personalise content and ads. Some of the third-party cookie providers we work with include, Google Analytics, Google AdWords, Facebook and Affiliate Window.

    We use a variety of persistent, temporary and flash cookies should you require more information there are full details available freely on the internet.

    View Google’s Privacy & Terms site

    Google Analytics Opt-out Browser Add-on

    Strictly necessary cookies

    These cookies are essential so that you can move around the website and use its features. Without these cookies services you have asked for cannot be provided.

    Cookie Name What it's for
    MUID to store and track visits across websites. Microsoft Clarity
    AEC ensure that requests within a browsing session are made by the user, and not by other sites
    _uetvid The functionality is:to store and track visits across websites. Bing Ads
    _okbk extra state information (e.g. chat box being open/closed)
    _okdetect used for detecting when storage contexts have changed due to things like ssl or host transitions (helps maintain your chat across pages)
    hblid a visitor identifier that we use only on your site to remember this visitor between visits
    wcsid a session identifier that we use only on your site to keep track of a single chat session
    _ok most recent Olark site ID (security measure)
    olfsk storage identifier that we use to maintain chat state across pages (e.g. message history)
    _oklv the Olark loader version (for improved caching)
    _omappvp used for determining new vs. returning visitors. Expires in 11 years.
    _omappvs used to determine when a new visitor becomes a returning visitor. Expires after 20 minutes of inactivity.
    omSeen-{id} used to determine if a visitor has been shown a campaign by the slug. No expiration date. Default is 30 days
    _gcl_au to store and track conversions.(Adsense)
    NID to provide ad delivery or retargeting, store user preferences. (Google Ads Optimization)
    OTZ used by Google Analytics that provides an aggregate analysis of Website visitors
    _ga The GA cookie is set when a person visits your website for the first time
    _gid to store and count pageviews
    CONSENT used to track the consents that the user has granted to Google for the privacy settings and the configuration of the related cookies.
    Managing Cookies


    Explore will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by the Explore website, or likewise any other website, you can do this through your browser settings.

    To enable cookies

    If you're not sure of the type and version of web browser you use to access the Internet:
    For PCs: click on 'Help' at the top of your browser window and select the 'About' option
    For Macs: with the browser window open, click on the Apple menu and select the 'About' option

    How to check cookies are enabled for PCs

    Google Chrome

    1.    Click on 'Tools' at the top of your browser window and select Options
    2.    Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button
    3.    Now select 'Allow local data to be set'

    Microsoft Internet Explorer 6.0, 7.0, 8.0
    1.    Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab
    2.    Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser
    3.    Settings above Medium will disable cookies

    Mozilla Firefox
    1.    Click on 'Tools' at the top of your browser window and select Options
    2.    Then select the Privacy icon
    3.    Click on Cookies, then select 'allow sites to set cookies'

    1.    Click on the Cog icon at the top of your browser window and select the 'Preferences' option
    2.    Click on 'Security', check the option that says 'Block third-party and advertising cookies'
    3.    Click 'Save'

    How to check cookies are enabled for Macs

    Microsoft Internet Explorer 5.0 on OSX
    1.    Click on 'Explorer' at the top of your browser window and select 'Preferences' options
    2.    Scroll down until you see 'Cookies' under Receiving Files
    3.    Select the 'Never Ask' option

    Safari on OSX
    1. Click on 'Safari' at the top of your browser window and select the 'Preferences' option
    2. Click on 'Security' then 'Accept cookies'
    3. Select the 'Only from site you navigate to'

    Mozilla and Netscape on OSX
    1.    Click on 'Mozilla' or 'Netscape' at the top of your browser window and select the 'Preferences' option
    2.    Scroll down until you see cookies under 'Privacy & Security'
    3.    Select 'Enable cookies for the originating web site only'

    1.    Click on 'Menu' at the top of your browser window and select 'Settings'
    2.    Then select 'Preferences', select the 'Advanced' tab
    3.    Then select 'Accept cookies' option

  • Phone Calls

    When you call our travel experts to book or enquire about an existing booking, calls may be recorded for quality and training purposes.

  • Disclaimer
    Wendy Wu Tours has taken every effort to ensure that the information contained within its Website is correct.

Privacy policy documents

Data Protection Addendum - (Supplier use)

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